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Tea Aroma House Privacy Policy

Welcome to the Tea Aroma House website (hereinafter referred to as "this website"). We highly value your personal privacy and data security and are committed to protecting and handling your personal data in accordance with the Personal Data (Privacy) Ordinance of the Hong Kong Special Administrative Region (hereinafter referred to as the "Privacy Ordinance"). This privacy policy aims to explain how we collect, process, store, and protect your personal data.

Please read this privacy policy carefully. By using this website or purchasing our products, you agree to the collection and use of your personal data in accordance with this policy.


1. Scope of Application

This privacy policy applies to all personal data you submit while browsing and using this website (https://tea-aroma-house.mystoreberry.com), as well as the information we collect during transactions. This policy does not apply to any third-party websites or applications, even if they are linked to this website.


2. Types of Personal Data Collected

Depending on your interactions with this website, we may collect the following types of personal data:

  • Basic Information: Such as your name, contact number, email address, and delivery address.
  • Account Information: Such as the username and password you register on this website.
  • Transaction Data: Such as purchase records and payment information (limited to the necessary information provided by payment platforms).

3. Methods of Collecting Personal Data

We collect your personal data through the following methods:

  • Direct Provision: For example, when you register an account, place an order, contact customer service, or participate in promotional activities, you provide personal data to us.
  • Automatic Collection: When you visit our website, we may automatically collect your technical information and behavioral data through cookies or related technologies.
  • Third-Party Sources: We may obtain certain information related to you from third parties (such as payment service providers or logistics companies) to complete transactions or provide services.

4. Purpose of Collecting Personal Data

We collect your personal data primarily to provide better services and enhance your shopping experience. The specific purposes for processing your personal data include:

  • Order Processing: To complete the purchase process, including payment verification, logistics arrangements, and order tracking.
  • Customer Support: To quickly address your inquiries and handle return or exchange requests.
  • Website Operations: To analyze website traffic, optimize user experience, and prevent fraudulent activities.
  • Marketing and Promotions: To send you promotional information, event invitations, and new product notifications (only with your consent).
  • Legal Compliance: To comply with legal requirements and fulfill our contractual obligations.

5. Use of Cookies

Cookies are small text files stored on your device when you visit a website. We use cookies to optimize user experience and improve website performance. The ways we use cookies include:

  • Essential Cookies: To ensure the basic functionality of the website, such as login and shopping cart features.
  • Analytical Cookies: To record user behavior data and help us improve website content and functionality.
  • Marketing Cookies: To display advertisements and promotional activities relevant to your interests.

You can disable or delete cookies through your browser settings, but this may affect the normal use of this website.


6. Storage and Protection of Personal Data

6.1 Storage Period

We will store your personal data based on its purpose and legal requirements:  

  • If you are a registered user of our website, your data will be stored as long as your account remains active.
  • If you place an order, the relevant transaction data will be retained for 5 years after the transaction is completed to meet legal and tax requirements.

6.2 Protection Measures

We take the following technical and organizational measures to protect your personal data:  

  • Data Encryption: Payment processes and the transmission of sensitive information are encrypted (e.g., SSL).
  • Access Restrictions: Only authorized employees can access your personal data, and they are bound by confidentiality obligations.
  • Regular Reviews: We regularly review the effectiveness of security measures and respond promptly to potential risks.

6.3 Data Breach Handling

Although we have implemented strict measures, we cannot guarantee absolute security for data transmission over the internet. In the event of a data breach, we will notify affected users and relevant regulatory authorities in accordance with legal requirements.


7. Sharing with Third Parties

We are committed to not selling or renting your personal data to any third party. However, in the following circumstances, we may need to share your data with third parties:

  • Logistics and Delivery: Sharing necessary information (such as name and address) with logistics partners to complete delivery.
  • Payment Processing: Sharing transaction data with payment service providers to complete payments.
  • Legal Requirements: Sharing your data as required by law or at the request of law enforcement agencies.
  • Service Providers: We may collaborate with technical service providers (such as website hosting and data analysis), but they can only use your data as instructed by us.

8. Your Rights

Under the Hong Kong Privacy Ordinance, you have the following rights regarding your personal data:

  • Right to Access: You have the right to access the personal data we hold about you at any time.
  • Right to Rectification: If your personal data is incorrect, you can request us to correct or update it.
  • Right to Erasure: In certain circumstances, you can request us to delete your personal data.
  • Right to Object: You can choose to opt out of receiving our marketing communications.
  • Right to Data Portability: You can request us to transfer your personal data to a third party of your choice.

To exercise the above rights, please contact us using the methods provided in Section 10.


9. Amendments to the Privacy Policy

We reserve the right to modify this privacy policy at any time and will publish the updated policy on this website. We recommend that you review it regularly to stay informed of the latest privacy terms. If you continue to use this website after the policy is updated, it will be deemed that you accept the revised content.


10. Contact Us

If you have any questions about this privacy policy or wish to exercise your rights, please contact us through the following channels:

Tea Aroma House values your privacy and trust. We will do our utmost to protect your personal data and promise to use your information only in lawful and necessary circumstances. If you have any suggestions or feedback regarding this policy, please feel free to contact us.